The Medicine Inspired From Horror Essay - 2283 Words

Medicine Inspired From Horror War always tends to accelerate the rate at which innovation and inventions tend to happen as fighting powers race to find ways to overcome their rivals. The clash of 19th and 20th century ideas led to large technological advances in military technology, never before seen in warfare before. Weapons of horror and mass devastation entered the battlefield, causing commanders and tacticians to adapt and change the ways the fought wars. Rapid firing machine guns and new machines of war such as the tank were introduced causing fear and heavy casualties for the soldiers entrenched on the front. As casualties continued to increase throughout the war, new medical innovations had to be put into place to treat the dying and wounded. Due to military advancement in World War I, the field of medicine was greatly expanded as well as new medical innovations came into play. This was the birth of modern medicine. Millions of soldiers in World War I died needlessly because military leaders failed or were to slow to adapt their old-fashioned strategies and tactics to the new weapons introduced into the war. The war was predominantly fought with trench warfare. Although trenches were used in ancient and medieval warfare, in the American Civil War, and in the Russo-Japanese Wad, they did not become important until World War I. Technological developments in engineering, chemistry, and optics had produced weapons much more deadly than anything soldiersShow MoreRelatedThe Black Death : The Bubonic Plague Of The Thirteen Thousands Swept Through Europe Essay1298 Words   |  6 Pagesvomiting, multi-organ failure, black boils and even blackened limbs which inspired the term black plague (Eastman 10). Many sought answers as to why they were being cursed with the black death and looked for ways to channel their despair. Religious zealots looked for answers outside of Roman Catholicism which created a divide in the church (Boccaccio 8). Emotional turm oil and a search for a cure led to a revolution in art and medicine that brought the world into the Renaissance. While the far-reachingRead MoreEdgar Allan Poe and the Horror Story Essay1401 Words   |  6 Pagesâ€Å"’Villains!’ I shrieked, ‘dissemble no more! I admit the deed! –tear up the planks! here, here! - It is the beating of his hideous heart!’†(Poe). Edgar Allan Poe, a brilliant writer and poet, is well known for his creation of the horror short story and mystery novel. He has written suspenseful short-stories such as â€Å"The Raven† and â€Å"The Tell-Tale Heart† where in both stories it has the reader on edge till the very end. For example, â€Å"The Tell-Tale Heart† is about the main character taking care of anRead MoreAnalysis Of The Yellow Wallpaper1073 Words   |  5 Pagessignificance of The Yellow Wallpaper is remarkable as it explores the public perception of mental illness, and the basic issues of a woman’s place in society in the 19th century. Throughout the story, you can see the narrator slowly slipping away from reality, and becoming a psychotic, maniacal person in the end due to her illness. It is mentioned in the story that the protagonist had a â€Å"slight hysterical tendency† (Gilman 464), yet indicates all through the text that her illness is obviously notRead More The Life of Mary Shelley Essay817 Words   |  4 PagesWollstonecraft died due to complications from the pregnancy. Mary spent a lot of time visiting her mothers grave when she was growing up. Her father taught her how to spell her mothers name by having her trace the letters on the headstone with her fingers, an interesting yet morbid way to teach a seven year old how to spell. Goodwin raised Mary by himself for the early part of her life. When Mary was four, he married Mary Jane Clairmont, who also had children from a previous marriage. Mary never fullyRead MoreEscape from Spiderhead by Dr. Abnesti Essay1333 Words   |  6 PagesInspir ed by Escape from Spiderhead For centuries, scientific development has been a hot issue among media. Especially since the invention of cloning technology, more and more arguments about the developing pattern and power gained from such a development worried people globally. No doubt that the rapid development did provide us numerous conveniences and improving our life greatly, though, in regard to the increasing acknowledgment that people have from our nature, and the unpredictable humanRead MoreThe Walking Dead : A New Society After The Collapse Of The World Essay1316 Words   |  6 Pageslife, the government is nonresident. Health and medicine are up to any doctors, nurses or herbalists that are left, anyone with a medical license is the best shot someone has even if they used to be a dentist. Other than that, the only other option is to find medical books, books on herbs and plants and educate themselves on how to treat someone or make a medicine out of plants. The popular hit television series, The Walking Dead is an American horror drama developed by Frank Darabont based on theRead MoreKhaled Hossieni s The Kite Runner1433 Words   |  6 PagesJose, California after being granted political asylum from the US. (â€Å"Biography†) Hossieni then attended Santa Clara University, majored in biology for his undergrad and then attended medical school at the University of California in San Diego. After medical school he began practicing medicine in the private sector in 1996. (britannica.com) The Kite Runner was his first novel and he had the idea to write a novel while still practicing medicine in 2001 and then published The Kite Runner in 2003. InitiallyRead MoreHow Shutter Island Relates to Psychology Essay example1070 Words   |  5 Pagesdrowned her three kids; However Teddy had been pushing for the assignment on the island for personal reasons, but before long he wonders whether he hasnt been brought there as part of a twisted plot by hospital doctors whose radical treatments range from unethical to illegal to downright sinister, or are they? Teddys investigating skills (dreams he has while awake and asleep, where his dead wife tells him to what do.) soon provide a promising lead, but the hospital refuses him access to records heRead MoreDr. Albert Schweitzer s Life1535 Words   |  7 Pagesyour chest, then close your eyes use your imagination to picture the places you want to go and who you want to meet, and get ready for an adventure†. BOOM! Just like that I traveled back in the 1900s and meet my role model Dr. Albert Schweitzer, he inspired me on how to become a great doctor, a doctor who cares about his/her patients. Dr. Albert Schweitzer was a French-German theologian, organist, philosopher, and physician. Back in the middle of 1900s he known as selfless, humanitarian physician. Read MoreThe Death Of The Slave Trade Of Africa1686 Words   |  7 Pagesfor his children, he brought power to their â€Å"sacred medicines† (Raboteau, A.J. 1980). As a large portion of West Africans, including the Congolese, were transported along the slave trade ships, their beliefs and culture traveled with them. Haiti, being the largest and most abundant slave trade region, many Africans were transported to this island for the most horrendous undertaking of early world history. The slave trade was such a traumatic horror for the people of Africa, families torn as an attempt

Anti Fat Attitudes On Motivation And Goals - 898 Words

People are always prejudice against others and that may be because of race, religion, wealth, health, etc. When I say health, I mean either being fat or fit. Social psychology focuses on all of these criteria of prejudice but the purpose of this study is focusing on anti-fat attitudes on motivation and goals. We will see if fat people are being treated unequally and unfair vs fit people. A brief description of who someone may be considered fat, is an individual with a BMI (body mass index) over 25 points. Typing BMI calculator on Google and typing your height and weight can easily do this calculation and tell an individual where they stand. For our research our predictor variables are Intrinsic vs Extrinsic and willpower belief. These studies compare how anti-fat is related to our predictor variables. A study done on weight-related humor in the media found that participants appreciated weight-related humor and also some of them disliked it because they may have felt offended. The st udy had 501 participants, who watched 7 different video clips of weight-related humor. The participants were given a survey to fill out about how they felt about the video they had just seen. Since some participants were offended and some appreciated the humor the study is ongoing and does not carry a significant difference in weight-related humor to the general public. (Brumeister Carels, 2015) Fat people may experience psychological depression sometime in their lifetime, thus beingShow MoreRelatedCase Study One Presents Michael Anderson, A 48-Year-Old1633 Words   |  7 Pagesapnoea and gastro oesophageal reflux disease (GORD). This essay will identify and discuss two Complex care priorities using the Levett-Jones Clinical Reasoning Framework (Levett-Jones, 2013), this framework will be used as a structure to establish goals, interventions, means of evaluation and will provide alternative interventions. The Two Care Priorities that will be discussed are Management of Diabetes p reventing further complications; and Depression and social isolation. The care plan aims toRead MoreUnderstanding And Combat Weight Bias9848 Words   |  40 Pagesit. In Study 1, visual adaptation shifted thresholds for fat categorization, such that exposure to thin bodies lowered the threshold for labeling another person as fat whereas exposure to fat bodies heightened the threshold for labeling another person as fat. In Study 2, visual adaptation altered social evaluations related to body weight, such that exposure to thin bodies exacerbated weight bias against discrete targets whereas exposure to fat bodies mitigated it. Study 3 used eye-tracking technologyRead MoreEmotion and Motivation2848 Words   |  12 PagesAP Psychology Niland Notes on Motivation and Emotion – Chapter 9 Essential Questions: †¢ In what ways are humans motivated to behave? †¢ What methods of motivation are more effective than others? †¢ How can one increase their motivation to behave in various ways? †¢ What is the role of hunger in motivating behavior? †¢ How do maladaptive eating patterns affect behavior? †¢ What role do emotions play in behavior? †¢ How do cognitions affect emotions? †¢ How does stress influence health and behavior? †¢Read MoreThere is a stigma in our society about obesity in our culture. This issue has increased over the3100 Words   |  13 Pagesstronger now than it was 40 years ago (Schwartz, Vartanian, Nosek, Brownell, 2006). People report feelings of obesity mostly as a strong automatic preference for thin people compared to fat people. This stigma is influenced by several different factors, including gender, the media, and attitudes about ones own body. Attitudes toward obesity are different among genders. In a study completed by Aruguete, Yates, and Edman, they found that body dissatisfaction was greater among women than men. They found thatRead MoreUnlocking Weight Loss Resistance At Just 30 Days11226 Words   |  45 Pages As a certified fitness and nutrition coach, Kurt Stradtman primarily educates and motivates clients to assume more personal responsibility for their health by adopting a healthy attitude, lifestyle, and diet. While people generally experience greater health and wellness as a result of embracing a healthier attitude, lifestyle, and diet, Kurt Stradtman does not promise or guarantee protection from future illness, or treatment of current illness. By following the 30 Day Challenge, you acknowledgeRead MoreDr.Strangelove Film Analysis Essay example2420 Words   |  10 Pageswas beginning to escalate. While based on a more serious book, Red Alert by Peter George, it was soon transformed into a black comedy that parodied the absurdity of global nuclear destruction and the mentality of the Cold War. While not as overtly anti-war as his third film Paths of Glory, Kubrick still manages to show the ridiculousness of nuclear war while linking two basic male instincts together, sex and the desire to kill. The film continuously portrays excessive examples of sexual and genderRead MoreEffects of Vigorous and Moderate Exercise on Health-Related Outcomes10786 Words   |  43 Pageseffectively control the blood pressure (Cornelissen and Fagard, 2005). Regular exercise has also been shown to help keep the level of blood triglycerides, cholesterol and lipoprotein cholesterol at normal levels by preventing unfavorable elevation of blood fat and cholesterol levels(Stefanick et al., 1998, Neiman, 2003). Some studies, however, show that there is no favorable change in blood lipid levels with regular exercise. These studies took into consideration the day-to-day changes in blood lipoproteinRead More The Sociological Aspect of Obesity Essay7419 Words   |  30 Pagesthe most stigmatizing bodily characteristics in our culture (Brink, 1994). In the Western culture, thinness does not just mean the size of the body, but it is associated with such qualities as being healthy, attractive and in control. In contrast, a fat body is viewed as a sign of poor health, inefficiency and lack of personal will (e.g. Kissling, 1991; Ogden, 1992; Cooper, 1998). Resent research has shown that the social stigma associated with obesity can have serious conseq uences for an obese individualRead MoreThe Effects Of Stress On Stress Management3217 Words   |  13 Pagesdescribed as â€Å"when pressure exceeds your perceived ability to cope† (Palmer, 2010, p. 7). There is such a thing as good stress, which is stress that enhances a physical or mental function. Stress can increase a person’s energy level, concentration, motivation and self-confidence (Peterson, 1999). However, excessive or bad stress may cause a person to feel overwhelmed and want to escape or become depressed (Parker, 2007). Personality and the Effects of Stress A person’s personality or methods of copingRead MoreAssignment 1 – Understanding Development and Supporting Equality, Diversity and Inclusion9386 Words   |  38 Pages âÅ"“ May ask questions about life, death, and the human body. âÅ"“ Continues to be accident prone, especially on the playground. âÅ"“ Has more control over small muscles, and therefore writes and draws with more skill. âÅ"“ Displays a casual attitude toward clothing and appearance. âÅ"“ Seems to be all hands and arms. âÅ"“ Seems to possess boundless energy. âÅ"“ Wants to excel in sports and recreational skills. âÅ"“ Laughs at dark humor. âÅ"“ Is energetic and spirited. âÅ"“ Strives

Air Force One Movie Review Free Essays

Air Force one is movie released way back in 1997. It is about how a president was able to save himself, family, and allies from the people who hijacked his plane. In the world of terrorism, the USA president, James Marshall portrayed by Harrison Ford, takes a stand against evil and as a consequence his plane was hijacked by a group of terrorists lead by Ivan Korshunov portrayed by Gary Oldman. We will write a custom essay sample on Air Force One Movie Review or any similar topic only for you Order Now They want to negotiate and have their leader General Ivan Radek released from prison.The movie starts with some signs of terrorism and attacks of the president then when everything was amended and the president was on his way back to America with his family, secretaries, and his members. A group of terrorist who plans to hijack the plane disguised as press and was able to board the plan along with a spy who works with them. They started killing the escorts and security personnel of the president then declared them as hostage. The president immediately went to a secure emergency pod guided by his people but further into the story it was revealed that he didn’t leave the plane.He stayed there to save his fellow people and family. He then planned what to do to save them. He started by slowly killing each terrorist that goes down in the basement of the plane as he tries to connect to the white house to strategize on what to do and get help from the outside. And indeed he was successful and he was able to tell his team what to do and his team followed. There were a lot of fight scenes as he tries to win against the bad guys and despite of many obstacles he remained calmed, always thinking of the next step and never giving up hope. The president was indeed a remarkable leader because of how he handled the situation. He stayed in the plane which shows his selflessness and because he knows that if he stayed there the chances of having more people saved is higher. As he was thinking of ways to get out of the plane it showed his intelligence like in one of the scenes that he realized that he has to land the plane no matter what and to do that he has to drain the fuel. When that didn’t work when the plane was being refuelled mid air the plane dropped to a certain level and he was able to free the hostages by releasing them with parachutes.In the white house his members and the vice president was doing really well following his orders. The vice President Kathryn Bennett portrayed by Glenn Close was very loyal to the president and as a leader herself she stick to the rules that they don’t negotiate with terrorists and she believed in the president that the plan will work out. The president was able to es tablish direction, align people to understand strategies and accept their validity, he was able to motivate and inspire and in the end he was able to create change for the betterment of the nation. How to cite Air Force One Movie Review, Papers

Canterbury Tales Essay Prompts Example For Students

Canterbury Tales Essay Prompts Canterbury TalesCharacter AnalysisChaucers greatest work came after everything else. Canterbury tales was the last of his literary works. It followed such stories as Troilus and Creseyde. It is considered as one of the greatest works of literature during the English Middle Age. The ironic thing is that it wasnt even finished the way Chaucer had intended it to. He had planned to have over a hundred tales, four for each pilgrim. He ended up with twenty-four, less than one for each pilgrim. One wonders if he had finished how much better would it have been. The story is a unique one, especially during the time in which it was written. Rather than a traditional author story format, Chaucer uses a different method to spin a number of different types of stories. By telling different stories through different pilgrims Chaucer uses their attitudes and characteristics so that he may tell tales of many different varieties and styles. This shows the many different creative sides and motives of the great author. He was not the first to use such a method, but he may be one of the most famous, earliest of its users. Among the number of characters and different storytellers you come across a character by the name of Robin. His standing among the company was the Miller, so that was what he would be more commonly known. Immediately following the Knight the Miller had a pretty tough act to follow. The Knight was obviously of high standing, and would previously tell a noble tale with a moralistic flavor to it. It would leave the crowd in state of appreciation for someone of his stature. When his tale was done the people knew why it was that he was Knight. Although, when the Miller was done the people did also realize why he was the Miller. When the Knights tale had finished the Miller decided it was his turn for the spotlight. Chaucer makes it quite easy to understand the contrast in the characters. Especially making the claims one right after the other. The comparison is easily made. The drunken boisterous Miller pipes up claiming to have a tale that would contend with the Knights for being noble and attractive. Sensing the drunkenness, the host speaks up telling the Miller to save his tale for another time knowing of what was to come. The loud and cocky Miller overpowers him. He states that his tale is one of infidelity between a carpenter and his wife. The narrator even tries to apologize for the following drunken blabbering. The stage had pretty much been set. In short, the tale is of a carpenter and his wife. Being very busy with business the carpenter is not around much and eventually his wife would be seduced by a man of a lower social standing than her husband by the name of Nicholas. She also would be sought after by a guitar-playing luster, who for the times would have been more suitable for an adulterous escapade. His name was Absolom. She would trick her husband into distraction so that she may sleep with Nicholas, all the while teasing and insulting Absolom with cruel and somewhat disgusting technique. In the end, each man had been punished, the carpenter was thought to be crazy by the townspeople and had been injured in a fall, Nicholas would be burned by Absolom, and Absolom himself would be humiliated for his troubles. The tale for the most part had left the people in a state of shock. They were aghast after hearing a story as good as the Knights and then having to sit through the Millers attempt at entertainment. There is a name for this type of childish grotesque tale however. It is called fabliau it is a familiar medieval literary that would concern the more vulgar classes during its display. Since it had followed the Knights tale and had made a mockery of it, the Miller had managed to bring down the tale and strip it of its pride and morale.After hearing the Knights tale and seeing the peoples reaction to it I think the Miller became a little jealous and decided that he should be in

Synthesis Essay Question Essay Example

Synthesis Essay Question Essay Name: Instructor: Course: Date: We will write a custom essay sample on Synthesis Essay Question specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Synthesis Essay Question specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Synthesis Essay Question specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Synthesis Essay Question The stories, â€Å"Identities†? and â€Å"Mistaken Identity†?, are generally similar since they depict the consequences experienced by the different main characters regarding their mistaken identities. The poem â€Å"Mistaken Identity†?, by Alden Nowlan shows two different situations where two women mistake the protagonist for a person they knew and portray intimacy for him whom the women perceive him to be is entirely wrong. On the other hand, the short story, â€Å"Identities†?, by W.D Valgardson portrays the consequences met by the protagonist, a middle class parent, regarding the issue of wrong identity. In order to set the mood for the two literary works concerning the theme, various tones have been used to clarify. Irony, loneliness and anxiety are the main tones evident in the narratives. To enable analysis of the written works, it is important to assess the different variations in tone in the stories. Both writings exhibit a variety of tones, which demonstrates the consequences of mistaken identity. One of the main tones apparent in both stories is loneliness. In â€Å"Mistaken Identity†?, solitude is evident where a fat woman who smelled of beer approaches the protagonist. The woman kisses him and the protagonist states that he is lonesome and was almost tempted to assume the identity that the woman was implying. It is stated, â€Å"and I was so lonesome†? (Nowlan, 15) showing the protagonist†s loneliness. The protagonist confirms his despair by reluctantly declaring to the first woman that he is mistakenly identified hoping that the woman will continue expressing her feelings of intimacy. This is evidenced where he says, Abefore I spoke, she had realized that and was pushing me away? (Nowlan, 25-26). Instances of loneliness are also evident in â€Å"Identities†?. In the story, the protagonist experiences feelings of solitude. This is shown where the pr otagonist feels like temporarily abandoning the comforts of the suburb. He decides to lonely explore without having any destination in mind. This is indicated in two instances where the author states, â€Å"wakes in him a desire to temporarily abandon the twice-cut yards and hundred-year-old oaks†? (Valgardson, 1-2) and when he states, â€Å"He does not hurry for he has no destination? (Valgardson, 1-2) which affirm the protagonist solitude. Both pieces use loneliness in order to allow the reader feel the mood of the protagonists. Variation in tone that is also identified in both stories is anxiety. In Mistaken Identity?, the protagonist reacts differently to the woman warm greeting by avoiding her hastily through turning away from her as if she was posing danger, which is affirmed when the protagonist states, â€Å"I very quickly turned away? (Nowlan, 39-41). The protagonist also expresses stress where he decides to identify himself correctly to the first woman who had also mistakenly identified him as her lover, Walter. In order to avoid the consequences that could arise from his mistaken identity, the protagonist decides to tell the woman his real identity. He states, â€Å"what I did was mumble something about there being a mistake†? (Nowlan, 20-23). Anxiety is also evident in â€Å"Identities†?. The tone is depicted by the protagonist reveals stress when he sees a group of suspicious looking people. This is shown where the author states, â€Å"he hopes his day old beard which he strokes up ward with the heel of his hand†? (Valgardson, 8) which affirms his concern of him being mugged. Anxiety determines the decisions the protagonists made in their respective and different decisions. Irony is also another tone that is identified in the two narratives. For instance, in â€Å"Mistaken Identity†?, the protagonist states, â€Å"It’s good sometimes to be mistaken for someone else, although it usually ends badly†? (Nowlan, 5). This indicates verbal irony in which the protagonist acknowledges that being mistakenly identified is disadvantageous but at the same time asserts that it is advantageous to be recognized as another person. In the same story, irony is also seen where the protagonist admires the attention of being mistakenly identified as Davie, but he decides to avoid the attention even though it is frightening. He states, â€Å"Then, because I wanted her to keep smiling at me, lovingly, I very quickly turned away†(Nowlan, 35-40). Irony is also noted in â€Å"Identities† where the protagonist is killed by the police officer, instead of the group of people that were outside the small store. An irony of situation occurs towards th e end of the story when â€Å"He is so intent upon the three men and the girl that he does not notice the police car drift against the curb, nor the officer who is advancing with a pistol in his hand†?(Valgardson, 10-11) and â€Å"Instinctively relaxing, certain of his safety, in the last voluntary movement of his life, he reaches his hand not in the air as he was ordered to, but toward his wallet for his identity†? (Valgardson, 10-11), the author depicts the protagonist† ironical death. Irony plays an important role in depicting the consequences of mistaken identity. Both stories noticeably outlay the theme of identity and its consequences. In â€Å"Mistaken Identity†, identity plays a role in the identification of the protagonist. The story depicts the protagonist † status as mistaken. The first example is seen where the fat woman incorrectly identifies the protagonist as Walter. In the second example, a young woman as Davie mistakenly identifies the protagonist. In â€Å"Identities†, the consequences of identity are noticed by the protagonist is seen as a criminal due to his unshaved beard, contrasting attire and the fact that he was driving a Mercedes Benz. He ends up being shot by the police officer who mistakenly classifies him as a car thief. To allow for the development of the theme, irony, loneliness and anxiety are used to exemplify the main subject of the stories since the tones play a role in establishing the roles of identity in both narratives. Works Cited Nowlan, Alden. â€Å"Mistaken Identity.† Selected Poems. Ed. Patrick Lane and Lorna Crozier. Concord: House of Anansi Press, 1996. 72. Print Valgardson, W.D. â€Å"Identities.† What Can’t Be Changed Shouldn’t Be Mourned: Short Stories. Ed. W.D Valgardson. Vancouver: Douglas and McIntyre, 1995. 56. Print.

Useful Tips on Making Money Being a Student

Useful Tips on Making Money Being a Student Easy Ways to Make Money as a Student Every student wants to earn own money. There are many possibilities, such as browsing the Internet, babysitting, tutoring and so on. All these activities will allow you to earn money for a while, but will not solve your financial problems. You will lose your precious time, but will not have the opportunity to learn how to make money. Thus, we offer you some essential keys to making money being a student. There four ways of how to make money in college: Look for an easy job, which will provide you with temporary salary. Usually, such jobs do not have a significant impact on your studying and schedule. In this way, you will get what you want, but, maybe, that it is not the best variant for a young person who wants to become successful because you wont have any prospects of career development. Of course, do not forget about the rare chance to win the lottery. You may invest in your study. It sounds strange, but it works. You enter the college with some goals and aims, which you want to reach. Thus, you can visit some paid courses where you will be able to get practical skills, which you will use to make money in future. You have to understand that only real specialists usually can find a high-paid job. Thus, this variant is with a long-term perspective. Develop yourself outside the college. Sometimes, college cannot give the necessary skills, which you may need in your future. It does not mean you should leave college at once. Formal education still increases your chances to build bright future. Nevertheless, you should use every opportunity to learn something new and reach your goals even if it is far from your profession. For instance, Bill Gates, Steve Jobs, Mark Zuckerberg, etc. chose exactly this way to live their life and they won. Use passive income. There are many kinds of passive revenues. For instance, the interests from your bank account or stock and bonds, your inventions and patenting them, earnings from business or internet marketing. The last is the most popular and the easiest one. You need only three things: a laptop, a few free hours and the necessary knowledge. It is a great chance to start to make money and to become financially independent being a student. To sum up, the most important thing is to decide what you want to do in your life and which of the ways listed above is suitable for reaching your goals.

PORSCHE Case Study Example | Topics and Well Written Essays - 1500 words

PORSCHE - Case Study Example It also owns other companies such as Audi, Bentley, and Lamborghini making it the third world’s largest automobile manufacturer in the world. Volkswagen plans to gain the top position using a platform called Strategy 2018. To achieve this, VW plans to increase the limited production of Porsche through the development of new product lines such as sedans and SUVs aside from sports cars. It also wants to absorb the technology and innovation of Porsche and apply them to other automobile brands owned by VW. However, these plans represent a potential risk for the brand image of Porsche since these can negatively affect the perception of quality and loyalty among Porsche customers. Thus, Matthias Mueller, the new CEO of Porsche, needs to make a significant strategic decision. Muller has to decide effectively whether Porsche should diversify its production or focus on delivering its core competency which is the production of sports cars. In addition, Muller also needs to create a stra tegy that will prevent the potential brand dilution of Porsche. II. Situation Analysis General Environment The economic environment where the automobile industry operates is highly unstable and volatile. This is a result of the financial crisis and economic recession emerging in different countries. This situation can greatly affect the purchasing decision of customers. Industry Environment Sports cars are a specialised segment in the automobile industry with a very specific target market which are the affluent race car enthusiasts. Even though there is a small market for this segment, each purchase constitutes very high profit margin. For this reason, a lot of automobile companies are also designing and manufacturing sports cars. This led to the increased competition for this segment in the industry. Porsche is the leading brand for sports cars in the world. On the other hand, Sedan and SUVs are also generating increased demand from the global market. This represents an opportunity that differentiated car manufacturers can take advantage. However, this segment already has numerous competitors. In general, there is increased competition in the automobile industry since buyers incur low switching cost as a result of high availability of various automobiles. Competitor Environment Volkswagen Auto Group is facing intense competition from Toyota and General Motors in terms of market share and revenues. These companies also have their own high end sports cars and luxury cars which directly compete with Porsche and other sports cars owned by VW. This requires VW to design effectively and market their products in a superior way compared to its competitors. III. SWOT Analysis Strengths Porsche is the world’s strongest sports car brand which denotes high loyalty and high quality perception among its customers. It also has a strong culture for technology and innovation which makes its cars highly reliable. In effect, Porsche consistently experiences very high sal es from all its models of sports and race cars. Weakness Although Porsche has proven itself in the market for sports cars, the company has not yet gained a strong reputation for manufacturing other segments such as sedans and SUVs. This makes it difficult for Porsche to  position itself effectively in the new market segments. Opportunity There is an increased demand for SUVs and Sedans in the global market. This is an opportunity for Porsche to increase its revenues by diversifying its product lines for a broader market segment. Threat T he plan of the Volkswagen to let Porsche manufacture a new product lines aside from sports cars can lead to a risk of brand dilution for Porsche. There is a possibility that the perceived quality and high differentiation that Porsche was able to position to the market